Don't trust the label...

Marketing is real and it works, period.

When it comes to your nutrition, trusting a marketing team whose aim is to make money is not who I'd put my health or physique goals in the hands of.

How can you protect yourself from this?

READ THE NUTRTION PANEL (check the serving size) and ignore the buzz words:

all natural

high protein

keto friendly

gluten free

whole grain

low fat

baked not fried

no added sugar

high fiber

etc.

All food is fuel (aka energy). There are no good foods or bad foods. There ARE foods that have a higher amount of micronutrients and foods that are highly palatable but they are not good nor bad. You get to chose what you consume so let's start by educating ourselves on what we are consuming.

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